Designing a new identity and assets for a Film Festival in Amsterdam
A series of graphics for the screens to display between films, vibrant and welcoming visuals help create a colorful and inviting festival atmosphere.
Embarking on a monumental journey, we reimagined the identity of the Pluk de Nacht Film Festival, drawing inspiration from comics, retro-futurism, and the iconic visual style of Saul Bass. This expansive project encompassed a diverse range of elements to breathe new life into the festival's image.
We used comic-inspired storytelling to shape the festival's identity. Retro-futuristic aesthetics approach combined nostalgia and contemporary digital graphics inspired by Saul Bass.
ABRI Poster campaign of the festival in Amsterdam
Seamlessly integrated with the festival's existing recognisable mark, offering adaptability and recognition.
A comprehensive guide ensured consistency in applying the new identity across all touchpoints.
A dynamic campaign featured 12 different formats for Google Ads, Instagram, and Facebook.
These guidelines provided a roadmap for creating captivating social media posts and festival posters.
We designed captivating visuals for on-site projection, including 4 videos and UI guidelines for video streaming.
Our creative touch extended to 5 unique t-shirt designs, along with stickers.
Poster campaign in the city.
Our work spans brand guidelines, social media campaigns, posters, and a multifaceted visual system, ensuring the festival's image is consistent, striking, and resonates with audiences old and new. Join us in celebrating Pluk de Nacht's bold evolution, where the past meets the future in a visual symphony that captures the essence of cinema magic.
Photography by: Veerle Snijders, Erwin Verbruggen, Davy Maengkom, Angie Houben.
